At Fall, we are committed to securing the best possible price for your property as if it were our own. We’re always looking to achieve exceptional sales, so when we do, we think they should be celebrated.
Where: Gunyah St, Howrah
House: Brick; tile roof; 162 m2
Year built: 1960
Additional info: Single garage
In this instance, two brothers approached Fall Real Estate to sell their well-loved family home. The property was peacefully tucked away in a cul-de-sac on the border of Howrah and Bellerive with uninterrupted water views. All that separated this 1960s double-brick home from the ocean cliff was a walking track.
The original 60s-style bathroom and kitchen were still in place, presenting an opportunity for new owners to modernise it and make it their own. The spacious near-level land meant the possibilities for this property were endless. Needless to say, it didn’t last long.
How did we do it?
Properties like this are rare, so Fall Real Estate agents Justin Atkinson and Andrea Cooper chose to seek Expressions of Interest (EOI) from prospective buyers. The benefits of a sale by EOI is potential purchasers need to put forward their best offer with no idea of what others are offering. This will indicate the true value of the property. Before choosing our sale method, we determined a price range that the vendors would like to achieve, and we thought was realistic.
Professional photographers took drone footage to highlight the incredible location, as well as photos to showcase the interior of the home. The wall colours and décor were already very neutral, making it easy for potential buyers to imagine their style within the home.
We marketed this property in The Mercury Real Estate Guide, on Facebook, online at RealEstate.com.au and Fall.com.au, and via our buyer email database. We also invited locals to the open home via a letterbox drop. This is regularly successful with tightly-held properties, and this event was no exception; three neighbours attended, two of which had a genuine consideration for the property.
We took groups through the property on the first day of marketing. In total, the home drew attendance from 43 registered groups. We received 26 email enquiries and a number of phone calls regarding this waterfront Howrah property.
Following multiple offers and just eight days on the market, the vendors agreed to an unconditional offer of $851,000, which was above our allocated price range. The brothers were exceptionally happy with the result – and so were we!